Understanding Instagram Shopping
For B2C businesses with a physical product, Instagram Shopping provides a set of features across the Instagram platform that let people shop your photos and videos no matter where they are in the app. This provides a seamless shopping experience for buyers, making it easier to buy from you direct from your business profile. 70% of shopping enthusiasts turn to Instagram for product discovery and 87% say that influencers have inspired them to make a purchase.
In this session, Maria will introduce you to Instagram Shopping and you will earn about:
- Why you should use Instagram Shopping
- How it works
- How to set up your Shop
- How to strategically use shopping tags
- Using Facebook ads with your Shop
About our specialist Maria Harding of Four31 Digital:
Maria Harding MBA is a strategic social media marketing consultant and coach who works with ambitious businesses to achieve their business goals through the power of social media.
Working with businesses in the UK and beyond, she helps businesses to leverage the most appropriate platforms for their target audience and market and to build engagement with them through organic social media and Facebook and Instagram ads. Maria provides both ‘done-for-you’ and ‘done-with-you’ social media marketing services.
In 2019, her business, Four31 Digital, won the Marketing & PR Excellence award at the Venus Awards Devon & Cornwall and has been a finalist in several other awards.
For more information about the eScalate programme, visit: www.oxfordshirelep.com/escalate
Please note that these events are part-funded by the European Regional Development Fund (ERDF) and are delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This de minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation.
