Strategic social media to grow your B2B business

Hands on, practical workshop consisting of 4 complete modules, specifically designed for B2B business owners and managers.

Delivered by expert, Maria Harding of Four31 Digital, this hands on, practical workshop will equip you with the strategies and tools, essential to ensure that social media delivers tangible growth for your B2B organisation. Throughout the four modules, you will be reflecting on your own organisation and planning how to implement the acquired knowledge and techniques to enhance your own social media strategy.

AGENDA

10.00am -10.05am: Welcome and introductions

10.05am -11.05am: Designing a strategy around your audience (Approx. 60 mins)

Social media is a crowded space. In the UK alone, millions of people use social media every day. How can you make sure you reach the right people in the right way?

If you are going to reach people that are actually your target customer you need to first define who they are. Once you know this you can design effective strategies to reach them and convince them to buy from you.

In order to define your target customer it’s crucial to develop profiles of your customers called user/buyer personas. In this session, Maria will teach you everything you need to know about personas, what they look like, why they are important and how to create your own.

You will also be getting practical and you’ll work on creating a persona for one of your customers from scratch.

11.15am -12.15pm: Establishing a sociable brand (Approx. 60 mins)

Social media isn’t a one-way marketing channel. It’s a conversational space and only sociable brands will succeed. By adding value and building relationships you establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. But how do you go about doing this?

It’s crucial to share the right content and have the right conversations in the right way. But it can be hard to know where to start. Knowing what to share, what to say and how to say it can be daunting.

In this session, Maria will take you through a tried and tested framework for building a sociable brand that communicates your brand essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy from using the right hashtags and finding the right influencers to creating and sharing the right content.

You will come out of this session with your very own unique sociable brand to take forward that will help guide your future strategy.

12.15pm - 1.00pm: Lunch break

1.00pm -2.00pm: How to succeed on Twitter (Approx. 60 mins)

Twitter is fast-paced, real-time and is the go-to platform for customer services. More than 16m people in the UK use Twitter and it’s the best platform to join in on the conversation around trends and topical events.

In this session, Maria will cover how the platform works, who uses it and why and why you should prioritise it for your brand. You will learn how the algorithm works. Finally, she will teach you the right strategy to succeed on the platform.

You will be provided with best practice examples so you can spend time reflecting on what good looks like, what this means for your strategy, what you are doing wrong and what you need to do more of.

You will come out of this session with simple tips you can implement right away and a clear understanding of how your strategy needs to evolve.

2.00pm - 2.10pm: Short break

2.10pm -3.10pm: How to succeed on LinkedIn (Approx. 60 mins)

LinkedIn is the biggest professional network in the world and in the UK alone there are 30m users. It’s the best place to target professionals, particularly senior decision makers, which means it’s the most effective platform for B2B brands.

In this session, Maria will cover how the platform works, who uses it and why and how you should prioritise it for your brand. You will learn how the algorithm works. Finally, she will teach you the right strategy to succeed on LinkedIn.

You will be provided with best practice examples so you can spend time reflecting on what good looks like, what this means for your strategy, what you are doing wrong and what you need to do more of.

You will come out of this session with simple tips you can implement right away and a clear understanding of how your strategy needs to evolve.

3.10pm - 3.30pm: Questions and wrap up

IMPORTANT: This workshop is limited to 12 attendees. By registering, you are confirming that you are interested in one of these places. We will email you the week before the event to confirm if we have been able to allocate a place for you.