Starting your own business - finding your first customers
'Starting your own business - finding your first customers' is designed to support would-be entrepreneurs, or those who have recently started their business, how to firstly attract and then retain customers.
This workshop will cover the following:
- Market research into your target audience and your competitors
- Marketing basics -what you need to know and be doing
- Digital marketing - which platforms suit which audiences and how to use limited resources effectively
- How to use gather and use your data
- People buy from people - the ‘art’ of sales
- Developing an action plan