"PR" Power Hours
Public Relations (PR) done right, builds trust and credibility in your brand; people talking positively about you can influence prospects more than advertising. However, in such a competitive business environment where companies are fighting for customer attention and wallet share, creating useful, educational, inspiring, and compelling content that captures customers' hearts and minds can be challenging.
Join our specialist, Fiona Scott, in a dedicated 1:1 session to help focus on how you can build your brand image and successfully attract your target market. Fiona will discuss how the media works - what's a story and what is not, which is critical. She will also share how you can promote your business as successful, honest, important, exciting or relevant as possible; and importantly what you can DIY and when to reach out to a professional.
Media attention allows smaller businesses to punch well above their weight when it comes to visibility. In just one hour, you can expect to gain more clarity on a whole range of PR and visibility challenges; helping you communicate to your audience why your business is different and why people should choose you – in a way that’s concise, compelling and stands out from your competitors.
About our specialist Fiona Scott of Scott Media
Fiona Scott is a journalist, media consultant, videographer and tv producer/director. She has worked in the media for over 30 years including working for ITV, the BBC & Comic Relief.
Some of the programmes she’s managed include multiple regional award-winning current affairs series West Eye View, political show The West This Week, antiques and collectibles shows The Bargain Hunters and Beat The Dealer. On the national stage, she’s worked on The One Show and Flog It! She’s also been a guest producer for ITV Wales and won the award for the Best Regional Television Feature in the British Asian Media Awards 2013.
After setting up her media consultancy in 2008, she’s offered media advice to many including Wiltshire & Dorset Fire Rescue Service, Kream London, Systemagic, John Williams Heating Services, Medikas, Sinclair Pharma, Galderma, Haines Watts Swindon, Jomas Associates and Creative Nature. She’s also provided crisis management advice to organisations, politicians and companies facing difficulty in their sectors.
Today as her business is growing she works with associate writers and media professionals offering a range of different ways to tell stories and share news, which can be tailored to budget and need. All of her associates act under her guidance and direction. In 2020 she launched her first online PR video course designed for start-ups and will is also writing her first book for the same group of would-be entrepreneurs in 2020.
For more information about the eScalate programme, visit: www.oxfordshirelep.com/escalate
Please note that these 1:1 sessions are part-funded by the European Regional Development Fund (ERDF) and are delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This de minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation.