Marketing with a Mission Masterclass: Routes To Market
In this session you will learn about the ‘4 Ps of Marketing’ and the importance of optimal ‘Place’ and ‘Price’ for your product or service to maximise the impact and sales of your organisation.
Pricing your offering is one of the key ways your enterprise can bring in the money needed to prosper (and all the possibilities this extra money can enable you to deliver your purpose). In this workshop, we will identify the different routes to market your business might choose and how best to price your solution in each of these cases. In this session you will learn:
What the 4 Ps of Marketing are and why place & price are integral to your success
- How to price your products or services
- How to identify your different routes to market
- How to use place and price to maximise your impact and return
This session will be an interactive workshop, where you’ll be able learn from experts, and get feedback and support from peers.
Who is it for?
Social entrepreneurs who want to better leverage the social or environmental benefit of their business or organisation to drive growth and scale impact. You might run, or work for, an indie business, social enterprise or trading charity in Oxfordshire.
Share with a friend
Does this workshop sound useful for someone you know? Share this link to invite them to join.
This is session 5 of 5 Marketing with a Mission Masterclasses at Arts at the Old Fire Station
These workshops are designed to help you leverage your social & environmental impact to raise your profile and drive engagement.
The sessions:
Wednesday 23/11/22 – Content Planning with Purpose – defining your purpose & creating content that supports your vision & mission
Thursday 08/12/22 – Marketing & impact – how to communicate impact to inspire and spark action
Thursday 19/01/23 – Community building - how to build sustainable relationships with your stakeholders that help to grow your enterprise
Thursday 09/02/23 - Purpose driven PR – an introduction to PR for purpose driven businesses
Thursday 16/03/23 – Routes To Market – how to maximise the impact and return of your routes to market with Julie Macken, Co-Founder of Neve's Bees
Facilitators
Julie Macken, Co-Founder of Neve's Bees
After graduating with a Chemistry Degree and subsequent MBA, Julie spent 25 years ‘in corporate life' working in Sales and Marketing for companies including Unilever, GSK and McDonalds initially client side, then moving to agency, specialising in marketing training and consultancy, with 18 months living in Tokyo. Her ‘aha moment’ came whilst running a marketing workshop in Sao Paulo Brazil, the objective of which was to persuade South Americans to eat plastic-packed frozen chips instead of fresh potato. Realising there were more fulfilling ways to utilise her skills, Julie founded Neve’s Bees a family skincare business using only natural products and sustainable ingredients which donates per sale to wildlife charities. Julie is committed to sharing the joys immersion in the natural world brings.
Julie lives in rural Oxfordshire with her husband, 2 children, 3 cats, 4 hens, 5 beehives, 6-acre wildflower meadow…and Bella the Dog.
About eScalate
eScalate, is a three-year project, part funded by the European Regional Development Fund (ERDF) which runs until April 2023 to support Social Enterprises, social entrepreneurs, enterprising charities and purposeful businesses in Oxfordshire.
Support includes:
- one to ones
- workshops
- peer support sessions