Marketing with a Mission Masterclass: Creating Video Content With Purpose

In this session you will learn how to confidently create and present social media videos to help you share the mission behind your business.

In this session you will learn:

• How to overcome your fear of being on camera
• Impact your audience by mastering video structure (How to grab audience attention and the importance of CTA’s)
• Confidence building techniques
• How to become a better presenter

This will be a highly interactive, jammed packed workshop full of tips and tricks to get you out your comfort zone to present professional videos from your phone that help you to share your mission and the 'why' behind your business.

Who is it for?

Social entrepreneurs who want to better leverage the social or environmental benefit of their business or organisation to drive growth and scale impact. You might run, or work for, an indie business, social enterprise or trading charity in Oxfordshire.

This is session 2 of 4 Marketing with a Mission Masterclasses at The Jam Factory

These workshops are designed to help you leverage your social & environmental impact to raise your profile and drive engagement.

The sessions:

29/03/22 – Content Planning with Purpose – defining your purpose & creating content that supports your vision & mission

26/04/22 – Creating Content how video and podcast can help you share your impact (Speaker - Veena V)

24/05/22 – Finding Your Brand Voice – creating an authentic brand voice that speaks to your community (Speaker - Bethany Joy)

28/06/22 - Social Media Strategy & PR – Learn how to develop your social media strategy to better communicate the mission of your business, and how PR can help.

Facilitators

Veena V, Founder of Oxford Creators

Veena V is a former Channel 4 award winning radio presenter who started her radio career at the age of 16 in Oxford. She went on to present for various media outlets including BBC Essex, MOBO TV and hosted events to thousands of people at venues such as Trafalgar Square.

She now helps people achieve unstoppable confidence through her hypnotherapy practice and video marketing courses. Her podcast ‘Mum To Millionaire’ was awarded ‘Best Business’ by Jacqueline Gold CBE (CEO of Ann Summers)

Veena loves helping business owners get confident on camera and has trained more than 1000 students to get out their comfort zone and create social media videos. Her youtube channel provides video marketing tutorials and has over 2 million views. Access her free content here: www.youtube.com/officialveenav

Rosie Jacobs, Director of Independent Oxford

Rosie is Co-Founder and Director of Independent Oxford, a membership organisation that supports and promotes independent businesses in Oxfordshire, with a vision to create a society where everyone values local. What started as a monthly meet up for indies, has now grown into a community of over 150 businesses, who support each other and champion the value of buying local. The Independent Oxford website has over 20k views a month, and the IO social channels and newsletter reach 18k+ followers.

Rosie is passionate about building strong communities, and championing social and environmental positive impact organisations through story telling.

About eScalate

eScalate, is a three-year project, part funded by the European Regional Development Fund (ERDF) which runs until September 2022 to support Social Enterprises, social entrepreneurs, enterprising charities and purposeful businesses in Oxfordshire.

Support includes:

• one to ones
• workshops
• peer support sessions

For more information about the eScalate programme , visit www.oxfordshirelep.com/escalate

Please note that this event is part-funded by the European Regional Development Fund (ERDF) and is delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This De Minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation. If you need to check your current position for state aid please contact us. If you would like any further information on De Minimis aid and Special Drawing Rights (SDR) subsidies, please see the state aid page on the OxLEP Business website:

https://www.oxlepbusiness.co.uk/state-aid