Digital Marketing: next steps - Growth Workshop

This workshop focuses on advertising online and explores how PPC (pay per click) can form a key part of your marketing plan. You will benefit the most from this course if your business has been trading for longer than 12 months.

Learning Outcomes:

- A good knowledge of how pay per click advertising works and which platforms work best for your business

- An understanding of how to set budgets and research key words for your advertising campaigns

- An understanding of how to design the most impactful adverts

Topics covered are:

- How does Pay Per Click (PPC) work across the various platforms

- Deciding on the right platforms to advertise on – where are your prospects and customers

- Setting budgets and target outcomes

- Writing and designing and evaluating adverts

- Developing an action plan