Digital marketing - next steps (growth)

This workshop focuses on advertising online and explores how PPC (pay per click) can form a key part of your marketing plan.

You will benefit the most from this course if your business has been trading for longer than 12 months.

Learning outcomes include:

• A good knowledge of how pay per click advertising works and which platforms work best for your business
• An understanding of how to set budgets and research key words for your advertising campaigns
• An understanding of how to design the most impactful adverts

Topics covered to include:

• How does pay per click work across the various platforms
• Deciding on the right platforms to advertise on – where are your prospects and customers?
• Setting budgets and target outcomes
• Writing and designing and evaluating adverts
• Developing an action plan