Digital marketing (growth)

This workshop will support you in developing a digital marketing strategy for your business. It is designed for businesses who are already trading.

Learning outcomes include:

• A knowledge of the 'four pillars' of digital marketing and why these are important
• A practical knowledge of what your website must do generate business and creating web pages that can deliver that
• A good understanding of how to evaluate your desired online customer journey

Topics covered will include:

• The four pillars of digital marketing (content marketing, SEO, social media and analytics)

• Target outputs around your digital activity - website and social media

• Gathering data and using ‘squeeze pages’

• Using analytics and reporting on what is important to business generation

• The SOSTAC approach - creating a strategy for digital marketing success

• Personal action plan completion