"Differentiation Strategy" Power Hours
Looking to differentiate your brand and add more value to customers and prospects? Obtain targeted 1:1 sales and marketing support.
Differentiation is the key to successful marketing, competing, and building your sustainable competitive advantage. A superior product or service means nothing without a way of somehow letting your prospective customers know about it.
Join our specialist, David Finch, in a dedicated 1:1 session to help focus on goal setting for your sales and marketing activity with an emphasis on exploring the ever important customer/prospect journey to see how this influences your ability to achieve your objectives. He will walk you through how these activities tie in and support the overall business goals thereby making sales and marketing integral to success and not just an after-thought to a great idea.
David refers to “acting up” when getting clients to think about what they should be doing if they had already achieved their goal and then to see how that can be brought in as part of their thinking and processes today even if only at a small level.
In just one hour, this session will set you on the road to developing a solid strategy and brand story, which will in turn create a powerful value proposition that will not just differentiate your company but also highlight where you really add value to your prospects and customers. It will also serve to provide clarity around who you want to “sell” to but more importantly how you communicate to “help prospects and customers buy, so you don’t have to sell”
About our specialist David Finch of Purple Frog:
David has been advising business from large household names to local entrepreneurs for 30 years on how to position and market their businesses effectively. In more recent years the ability to truly test and measure strategies and their associated tactics at an affordable rate, has meant that successful techniques used by big business are now available for all who want to use them.
David’s passion is for more businesses to benefit as a result. As the owner of numerous businesses in marketing and communications over the last 3 decades, some successful, some not, as well as being a Chartered Accountant, he is able to share not only ideas to help you over your challenges but also an understanding of why things can and do go wrong.
For more information about the eScalate programme, visit: www.oxfordshirelep.com/escalate
Please note that these 1:1 sessions are part-funded by the European Regional Development Fund (ERDF) and are delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This de minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation.
